Killer Design for Startups

From branding & websites that convert to comprehensive web and mobile apps - I transform ideas into beautiful, user-focused designs, freeing you up to focus on what matters: building your business.

Let's Work Together

UX Design

Research, Sketches, Wireframes, Walkthroughs, User Flows, Mockups

UI Design

Comps, Interaction Specs, Clickable Prototypes, Style Guides, Visual Assets

Brand Strategy

Business Strategy, Product Strategy, Marketing Strategy, GTM Strategy, Funnel Design

Web Development

Responsive websites, prototypes or landing pages built with HTML/CSS, Bootstrap, or Wordpress.

Companies who hire me get results

Alma Logo
Graph Alchemist Logo
Genwi Logo
Nike Logo
Ricoh Logo
IDL Worldwide Logo

Product Design Awards

Alma has won mulitple awards for data visualization and ease-of-use. took Best Design at the 2012 Portland Startup Weekend.

5-Star User Ratings

Users consistently rate the Alma platform 4-stars or higher in ease-of-use and say things like this: "I'm glad to finally have a tool that makes sense."

Increased Engagement

After implementing a streamlined user flow and updated UI for Genwi's mobile app builder platform, user engagement increased 20%.

Conversion Rate Growth

By rebranding, enhancing landing page designs, utilizing A/B testing and modifying call-to-actions, conversation rates at GraphAlchemist rose 15%.

More Online Leads

Relaunching the ABS Ricoh website, in conjunction with targeted email marketing & inbound linking, increased online leads by a whopping 300%.

Top Search Results

Within days of launch, both CUP Coffee Company and Cannery Row Apartments made it to the top of front page results for their desired keywords.

Kate is the best UX designer I've ever worked with. Her uncanny ability to create something out of nothing - that is, a vague idea into an elegant, functional design never ceases to amaze me.

Jack Macleod, President and CRO - Alma

Packages for all stages of business

Not sure what you need, or need a different combo? Not to worry - all clients recieve a detailed, customized quote & project plan based on specific business needs and deliverables.

The Product Marketer

Typical Timeline: 1-2 weeks

Starting at $2,000

Killer ideas need a killer brand & marketing materials. I design logos and identity packages, marketing collateral, landing pages & engaging responsive websites, using the tools that work for you: custom HTML/CSS, Bootstrap or Wordpress Theme Customizations.

The UI Designer

Typical Timeline: 2-3 weeks

Starting at $4,000

Based on your business needs, I provide visual designs, interaction specs and clickable InVision protytypes for your developers to build from. Depending on the complexity of your app, I may also provide Front-End Development or HTML/CSS prototypes.

The Product Team

Typical Timeline: 3-6 weeks

Starting at $10,000

From idea to MVP & launch - This is my specialty! UX & UI design for web or mobile applications, suggested versioning plans, user onboarding considerations and more. I can assist with UX research & strategy or simply design based on research you provide.

In a hurry to launch? Need last minute materials for your shareholders meeting? I understand the startup life and want to help! Ask me about RUSH projects.

Featured Work

screencap of getalma website

Case-Study: Alma

In addition to designing prototypes, wireframes, user flows and iterative feature comps for the Alma learning management and student information platform, I work with the product team on strategy & implementation support, provide creative direction for all brand materials and designed the marketing site.

Role-Based Design

Different users have different needs so our app utilizes role-based workflows. This means designing things multiple times, but it’s ultimately a better experience for our schools.


In my first year we redesigned the app from the ground up – including more than 100 features – that’s a lot of user flows!


We’ve taken an innovative approach to design, adding time-saving enhancements and bringing data forward to provide insight where possible.

cup coffee logo

Cup Coffee Company

Identity, Marketing Site Design, Wordpress Customization

screenshot of tripfinder product design (UI)

2012 Portland Startup Weekend Projects - UI, UX for Travel Discovery

mock of mobile application from genwi app builder

Genwi App Builder - Webapp UI/UX design, Mobile app UI/UX, Marketing Website, Marketing collateral

screencap of social graph user-interface


Webapp UX & UI for graph database visualization, marketing design, website dev

Kate Bagoy Headshot

Who is Kate?

After earning a BFA in graphic design, I started my career working for Nike. While I loved the design culture, I loved tech more so I left to earn an MBA in Marketing & moved to Silicon Valley to work as a product manager at a mobile startup.

While the bay area wasn't a fit, I've been working with startups and new businesses since -- I love helping companies grow, and I can't imagine only doing one type of job every day!

As a fellow entrepreneur, I understand the unique challenges you face. If you'd like support in growing your business or taking it online, please visit me at

I'm also a hobbyist photographer, an animal lover, a volunteer, a constant learner, a world-traveller, an organizer, an artist, an avid reader and, at the core, a problem solver – I thrive when I can observe, analyze, organize and take projects apart only to put them together in a new and creative way.

I work remotely and travel whenever possible - In January 2017, I departed the US for 12-months abroad with Remote Year, and while I've since left the program, I continue to travel as a digital nomad. To share the journey, follow me on Instagram.

For complete work history and specialties, visit LinkedIn.

Photo of Viewfinder with Beach in Background

Jacksonville Beach, Florida

Public Fishing Pier

Floating homes on Tonle Sap Lake

Siem Reap, Cambodia

Tonle Sap Floating Village

Monkey sitting on temple wall in Bali

Denpassar, Bali

Uluwatu Temple


Tybee Island, Georgia

Tybee Island Lighthouse

How Can I Help Your Business Grow?

Currently Scheduling Projects for Spring 2019.

Ready to Get Started?

The first step is to schedule a free 15-minute consultation.

During the call we'll primarily discuss your business, customers and project to determine how I might help you. If it's a match, we will reserve a slot for your project & discuss next steps.

If it's not a match, I'll do my best to steer you in the right direction, offer good advice or connect you with someone who can help you.

If you'd like to ask about a speaking engagement, in-house consulting, writing an article or if you are a student requesting a portfolio review, I'd prefer if you'd creatively contact me via social media. But you can also use this form to send me an email.

Book Your Free 15-Minute Consultation Now!

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